Column Width Measurements
| Columns Wide |
Picas-Points |
Decimal Picas |
Fractional Inches |
Decimal Inches |
| 1 |
9p6 |
9.50 |
1 7/12 |
1.583 |
| 2 |
19p9 |
19.75 |
3 7/24 |
3.292 |
| 3 |
30p0 |
30.00 |
5 |
5.000 |
| 4 |
40p3 |
40.25 |
6 17/24 |
6.708 |
| 5 |
50p6 |
50.50 |
8 5/12 |
8.417 |
| 6 |
60p9 |
60.75 |
10 1/8 |
10.125 |
Page Specifications
- 6 columns totaling 11⅝ inches wide.
- 21 inches tall.
- 126 total column inches.
Ad Specifications
- PDF format.
- Prefer PDF/X-1a:2001 compliant ads.
- Please embed but do not subset fonts.
- Picture resolutions should be 200 pixels per inch or higher when scaled in the ad layout.
- Color ads must be composed with CMYK colors.
- Use the SWOP (Newsprint) color profile with 30% dotgain for more accurate tones.
Mechanical Specifications
- Offset printing.
- 25 inch web width.
- 22¾ inch folder cutoff.
Deadlines
| Publication Day |
Copy Deadline |
Corrections |
| Monday |
Thursday |
Friday |
| Tuesday |
Friday |
Monday |
| Wednesday |
Monday |
Tuesday |
| Thursday |
Tuesday |
Wednesday |
| Friday |
Wednesday |
Thursday |
| Saturday |
Thursday |
Friday |
- Deadline is 3 PM on each day.
Ad Production Contact
Web Ads
Files are requested to be twice their displayed size to look their best on high resolution screens.
|
Display Size |
File Size |
|
width |
height |
width |
height |
| Leaderboard |
728 px |
90 px |
1456 px |
180 px |
| Medium Rectangle |
300 px |
250 px |
600 px |
500 px |
File formats: .png (8 or 24 bit), .jpg (70 or higher quality)
Color Mode: RGB
